4 Things Tour Operators Need From Their Booking Software

Posted by Peter Hilliard on August 5th, 2016

4 Things Tour Operators Need From Their Booking Software

Today’s travellers are becoming increasingly tech savvy, relying on websites and apps to discover and book every part of their trip – from flights to hotels to excursions. For tour operators, incorporating an easy-to-use booking form helps transform site visitors into ticket buyers and tour attendees.

If you’re updating your booking software, keep an eye out for these four features:

1.     Booking Software Should Save You Time

Booking software that’s clunky or time consuming to use is only going to work against you. The key is to find software that’s user friendly and intuitive, letting you spend less time on administration and more on building tours to awe your customers.

2.     Your Booking Software Should Streamline Reporting

The best reporting delivers real-time results so you can take effective real-time action.

Make sure your booking software offers:

  • Customizable activity dashboards, letting you find out who sold what, when, and at what price.
  • Easy report generation, customizing reports to meet your needs or choosing from a pre-defined library. Make sure you can export them using a variety of formats including Adobe Acrobat, Word, Excel, and Text.
  • Business intelligence tools to help you gain insights into your sales, alter your strategy, and achieve success.

What are the benefits of booking automation? Click here to find out!

3.     Booking Software Should be Easy to Customize

Today’s tour operators need booking software ready to keep up with them – facilitating easy customization of data setup and centralized management of ticket distribution.

Look for booking software that lets you customize a vast number of variables and unify sales information across multiple channels by:

  • Creating and defining categories, agents, products, locations, prices, payment types, and more – automatically integrating web-defined settings with your sales terminals.
  • Adjusting physical tickets to incorporate elements like a header, footer, company logo, disclaimer text, and unique barcodes. That will ensure your customers enjoy a consistent brand experience throughout the entire booking process.

4.     The Right Booking Software Should be Easy for Customers to Use

No matter how pretty your website is or intricate your booking software, that’s all for nought if customers can’t easily book tickets for your tour.

You should ensure your booking software’s e-commerce system will let customers:

  • Complete secure financial transactions anytime, anywhere.
  • Adjust their language and currency settings.
  • Easily redeem tickets sold online at the point of departure.
  • Stay connected with your brand through email and social media.

The right booking system will help you do more – enabling you to grow your distribution network, appeal to a larger audience, and boost your sales.

At DataTrax, our automated booking solutions are designed by tour operators for tour operators. Contact us today to learn how our products and services will make it easier to run and grow your business! 

Do you want to discover risk-free how DataTrax’s solutions will benefit your business? Click here to start your free demo! 

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Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.