Real Solutions for Real Tour Operators, in Real Time

DataTrax is a worldwide leading supplier of mobile hardware and software solutions for tour operators with sales analytics suites for the tourism and transportation industries. Our solutions are built by tour operators, for tour operators with a focus on convenience, financial security, and simple administration.

Our tour software and hardware specifically address the challenges and concerns of tour, shuttle, commuter, and line run operators. We continue to incorporate feedback from our customers into our state-of-the-art, real-time tour software and solutions.

Software Designed for All Tour and Activity Providers

DataTrax tour software and mobile solutions bring convenience and improved revenue opportunities to tour and activity providers based anywhere on land or sea.


Harbour tours, water taxies, and boats of all kinds can use our handheld units to sell and manage physical tickets.

Walking Tours

Tour guides and agents have full control over potential sales opportunities no matter where they are.

Line Runs

Bus tours and day trips can open the door to more great adventures awaiting passengers with a simple handheld booking process.


The perfect way to keep passengers interested is to offer them instant access to even more great sights and attractions.

Hotel and Concierge

Make it easy for staff to sell tickets to the tours, attractions, and activities they’ve been talking about to all of their guests.

Why DataTrax?

DataTrax is the best turnkey solution for processing, reconciling, and reporting ticketed transactions. It is flexible enough to work for single users as well as large franchise operations. Secure and easy to manage, our solutions will help your business save time and money.

Easily customized at no additional cost, our proprietary software has over 200 variables that can be used to set booking, tracking, and reporting features.

DataTrax tour software and services focus closely on common issues facing tour operators, such as:

  • Automating booking
  • Reducing shrinkage
  • Reducing administrative time and costs
  • Expanding ticket distribution
  • Tracking and analyzing all transactions and sales in real time.

Discover more about our DataTrax offerings for tour operators and our VTrax solutions for hotel and hospitality partners.

Our Latest Blog Feed

Have You Seen DataTrax’s New Software Page?

Posted by Peter Hilliard

Have You Seen DataTrax’s New Software ...

We recently redesigned and relaunched our software page, your go-to source for finding out what DataTrax’s...

SmallCapVoice Talks with Bonnie Hilliard, Vice President of Sales and Marketing for DataTrax Technologies, about Where the Company and the Industry Have Been and Where They’re Going

Posted by Peter Hilliard

SmallCapVoice Talks with Bonnie Hilliard...

Bonnie Hilliard, our Vice President of Sales and Marketing, recently spoke with Stuart Smith from...

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