Posted by Peter Hilliard on November 17th, 2016

How Tour Operators Can Get the Most Out of Their Booking Software

The tour and travel industry is constantly evolving, with new technology entering the market and buyer demands compelling ongoing adaptation. For tour operators, a key ingredient of success is having tour booking software that can keep up with your business, letting you make real-time changes to capitalize on emerging opportunities. But how do you know your booking software is meeting your needs?

We’ve put together this guide to help tour operators ensure they’re getting the most out of their tour booking software:

1. Inform Your Actions with Real-Time Data and Reports

The right tools will help you make the most effective changes. Four tour operators, this means knowing when and where tickets are being sold at all times.

Having access to this data enables you to:

  • Relocate agents during the day to respond to shifting demand patterns.
  • Respond quickly to customers’ needs and questions.
  • Produce computer-generated schedules and pick-up manifests.
  • View ticket and transactions details including payment types, where they were sold, and more.
  • Create customized or pre-defined reports to help you gain critical insights into sales.

What are the benefits of booking automation? Click here to find out!

2. Make Sure Your Booking Platform is Intuitive and Secure for Travellers

Your booking platform needs to be both easy to use and secure, letting customers:

  • Buy tickets securely anytime, anywhere.
  • Adjust currency and language settings to meet their needs.
  • Redeem tickets bought online hassle-free.
  • Keep connected with you through both social media and email.

3. Recognize When It’s Time to Upgrade Your Tour Software

No matter how well designed it is, software isn’t engineered to last forever.

Signs that it’s time to upgrade your tour software include:

  • It takes too much time to use and is cumbersome to navigate.
  • It doesn’t enable easy reporting.
  • You aren’t able to customize it to meet your unique needs.
  • It’s hard for customers to use, which deters them from booking tickets for your tour.

Knowing when it’s time to say sayonara to outdated software will help your business keep its edge in a competitive market.

Why Should You Choose DataTrax’s Tour Booking Software?

Getting a good start makes a world of difference in setting you up for ongoing success down the road.

DataTrax’s tour booking software is designed to:

  • DataTrax Tour Booking SoftwareLet you customize your administrative portal to create categories, payment types, prices, products, locations, agents, and more.
  • Give you access to real-time analytics, including sales reports. This will help you make effective business decisions informed by on-the-ground realities.
  • Expand your distribution network by making it easy to partner with vendors like hotels and online travel agents (OTAs).

Our tour booking software puts you in the driver’s seat, helping you streamline your workflow to maximize productivity and boost sales.


At DataTrax, our automated booking solutions are designed to streamline the ticket buying process and ensure a seamless experience for travellers from beginning to end. Contact us today to learn how DataTrax’s tour operator software will make it easier to run and grow your business!

Do you want to discover risk-free how DataTrax’s solutions will benefit your business? Click here to start your free demo! 

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Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.