4 Tips to Enhance Your Tour Company’s Website and Boost Direct Bookings

Posted by Peter Hilliard on April 8th, 2016

4 Tips to Enhance Your Tour Company’s Website and Boost Direct Bookings

Although it’s important to make sure you’re able to sell tickets through a variety of channels – including Online Travel Agents (OTAs) and ticket-selling partners like hotels – it’s also important to capitalize on direct bookings made through your company’s website. With direct bookings, you bypass the need to pay agents a commission and get validation that your marketing strategy is headed in the right direction.

Check out these four tips for boosting your online presence and securing more direct bookings:

1.     Improve the Look of Your Website

When tourists are searching for activities and excursions, first impressions matter. They should be pleased with your website’s overall appearance and be able to navigate easily to find the information they’re looking for.

To make your website more appealing, make sure you use:

  • Large images to showcase the amazing features your tour has to offer its attendees
  • Colours that will resonate with your target audience
  • An easy-to-see and simple-to-use online reservation form

Taking actions like these will ensure your website is both visually appealing and easy to use for prospective tour attendees.

2.     Optimize Your Website for Mobile Devices

In 2015 – for the first time ever – mobile searches on Google surpassed queries coming from desktops. For tour operators, it’s important to ensure both your website and booking form are optimized for mobile so that visitors can buy their tickets while they’re on their mobile devices at any time.

3.     Create Compelling Content

Today’s tour attendees want to see more than a short description and small picture. Think about adding multimedia elements – including videos – to help your website and your tour stand out from the competition.

4.     Integrate an Easy-To-Use Online Booking Form

Enhancing your online presence and incorporating an online booking form will make it easy for travellers to book their tickets at anytime from anywhere.

In choosing an e-commerce platform, look for one that will:

  • Guarantee secure and compliant financial transactions
  • Integrate seamlessly with your website
  • Provide a unified brand image and experience for customers
  • Export sales data and generate comprehensive, real-time reports

Having an easy-to-use online booking form will help boost sales and grow your business.

Why Choose DataTrax’s Booking Solutions?

At DataTrax, our innovative booking solutions put you in control:

  • A customizable administrative website lets you create categories, products, prices, payment types, agents, locations, and more.
  • Our ECOM system will integrate with your company’s website, letting you issue tickets online 24/7. DataTrax will handle all the behind-the-scenes details, including the complexities associated with financial transactions.
  • Explore real-time analytics that let you see to-the-second sales reports. You can choose from our library of pre-defined reports or customize them to meet your needs.

Our booking solutions give you control over the aspects of the booking process that matter most to you, helping you streamline your workflow to maximize productivity and boost sales.

At DataTrax, our automated booking solutions are designed by tour operators for tour operators. Contact us today to learn how our products and services will make it easier to run and grow your business. 

Discover risk-free how DataTrax’s solutions will benefit your business? Click here to start your free demo. 

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Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.